We helped Amazon grow their acquired subsidiaries across different verticals.
When you're the world largest retailer, you need to make sure you're protecting your brand and all of your assets by not losing touch with where the world is going. That's why it's so important to use predictive analytics to understand how to develop your online marketing strategy so that you capture market share of future verticals and products. Your competition never even saw it coming.
When you stock millions of items it can be very daunting to engage in keyword research targeted towards search volume trends, but sometimes you just have to roll up your sleeves and warm up your machine learning servers to get the job done.
Once the keywords are identifies, you can't just start targeting your campaigns around them, you have to ensure that the competition is beatable. Just because you're Amazon doesn't mean you can win every time, you have to strategically go after the verticals that are attainable, which yields a lower CAC, because that is what it's all about.
The real fun begins when you have tens of thousands of influencers talking about you. Whether it's because they're signed up for your affiliate program or just want to link their readers to something of value, it's all about harnessing this community that comprises the web and turning them into advocates.